Privacy Policy
Last updated May 2026
- Introduction
AVANI is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website avanijewellery.co.uk, place an order with us, or interact with us in any other way.
Please read this policy carefully. By using our website or placing an order you confirm that you have read and understood this policy.
This policy is issued by AVANI, a trading name of Avani Jewellery Ltd., registered in England and Wales under company number 17104598. Our registered office is at 86-90 Paul Street, London EC2a 4NE. We are the data controller for the purposes of UK data protection law.
If you have any questions about this policy or how we handle your personal data please contact us at contact@avanijewellery.co.uk. - The Data We Collect
We may collect and process the following categories of personal data about you.
Identity Data including your first name, last name, and username or similar identifier if you create an account with us.
Contact Data including your billing address, delivery address, email address, and telephone number.
Transaction Data including details of products you have purchased from us, payment method used, and order history.
Technical Data including your IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
Usage Data including information about how you use our website, products, and services including pages visited, time spent on pages, and links clicked.
Marketing and Communications Data including your preferences in receiving marketing communications from us and your communication preferences.
User Generated Content including reviews, photographs, and social media content you submit to us or tag us in.
We do not collect any special category data about you including data relating to your race or ethnicity, religious beliefs, political opinions, health, genetic or biometric data, sexual orientation, or criminal record.
We do not knowingly collect personal data from children under the age of 16. If you believe we have inadvertently collected data from a child under 16 please contact us immediately at contact@avanijewellery.co.uk and we will delete it promptly. - How We Collect Your Data
We collect personal data through the following means.
Direct interactions when you create an account, place an order, subscribe to our mailing list, contact us by email or social media, submit a review, or participate in our ambassador programme.
Automated technologies when you browse our website. We automatically collect Technical Data and Usage Data using cookies and similar tracking technologies. Please see our Cookie section below for further details.
Third parties including payment processors such as Stripe or PayPal, analytics providers such as Google Analytics, advertising platforms such as Meta, and email marketing platforms such as Klaviyo. These third parties may share data with us in accordance with their own privacy policies. - How We Use Your Data
We will only use your personal data where we have a lawful basis to do so. The lawful bases we rely on are set out below.
Performance of a contract — we use your Identity Data, Contact Data, and Transaction Data to process and fulfil your orders, manage your account, handle returns and refunds, and respond to your enquiries. This is necessary for the performance of the contract between us.
Legitimate interests — we use your Technical Data and Usage Data to improve our website, products, and services, to prevent fraud, and to administer and protect our business. We use your Transaction Data to analyse purchasing trends and improve our product range. We use your Contact Data to send you service-related communications such as order confirmations and dispatch notifications.
Consent — where you have opted in to receive marketing communications from us, we will use your Contact Data and Marketing and Communications Data to send you emails about new products, promotions, and brand news. You may withdraw your consent at any time by clicking the unsubscribe link in any marketing email or by contacting us at contact@avanijewellery.co.uk.
Legal obligation — we may use your personal data to comply with our legal and regulatory obligations including tax and accounting requirements.
We will never sell your personal data to any third party. We will never use your personal data for purposes incompatible with those set out in this policy without first notifying you and obtaining any required consent. - Marketing Communications
If you have subscribed to our mailing list or opted in to receive marketing communications at checkout, we may contact you by email with information about new products, collections, promotions, and brand news.
You have the right to opt out of receiving marketing communications at any time. You can do this by clicking the unsubscribe link in any marketing email we send you, or by emailing us at contact@avanijewellery.co.uk. Please note that opting out of marketing communications does not affect our ability to send you service-related communications such as order confirmations and dispatch notifications.
We use Klaviyo as our email marketing platform. Your email address and name will be shared with Klaviyo for the purpose of sending you marketing communications. Klaviyo processes data in accordance with its own privacy policy available at klaviyo.com. - Sharing Your Data
We may share your personal data with the following categories of third parties where necessary to fulfil our obligations to you or to operate our business.
Service providers including our e-commerce platform Shopify, payment processors, email marketing platform Klaviyo, delivery and logistics providers, and IT and system administration providers. These parties process your data on our behalf and are bound by data processing agreements requiring them to keep your data secure and use it only for the purposes we specify.
Advertising and analytics platforms including Meta and Google, for the purposes of serving targeted advertising and analysing website performance. These platforms may use cookies and similar technologies to collect data about your behaviour on our website. Please see our Cookie section for further details.
Professional advisors including lawyers, accountants, and auditors where necessary for the running of our business.
Law enforcement and regulatory authorities where we are required to do so by law or in response to a valid legal request.
Business transfers in the event that we sell or transfer all or part of our business, your personal data may be transferred to the new owner as part of that transaction. We will notify you if this occurs.
We do not transfer your personal data outside the United Kingdom or European Economic Area except where necessary to use the third party services described above, in which case we ensure that appropriate safeguards are in place in accordance with UK data protection law. - Data Retention
We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.
Order and transaction data is retained for 7 years from the date of your last order in accordance with HMRC requirements. Marketing data is retained until you unsubscribe or withdraw your consent. Technical and usage data is retained for up to 26 months. Account data is retained for as long as your account remains active and for 2 years after your last interaction with us.
When your personal data is no longer required we will delete or anonymise it securely. - Your Rights
Under UK data protection law you have the following rights in relation to your personal data.
Right of access — you have the right to request a copy of the personal data we hold about you. This is known as a Subject Access Request.
Right to rectification — you have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
Right to erasure — you have the right to request that we delete your personal data in certain circumstances, for example where it is no longer necessary for the purposes for which it was collected.
Right to restrict processing — you have the right to request that we restrict the processing of your personal data in certain circumstances, for example while we investigate a complaint about accuracy.
Right to data portability — you have the right to request that we provide your personal data to you in a structured, commonly used, and machine-readable format in certain circumstances.
Right to object — you have the right to object to the processing of your personal data where we rely on legitimate interests as our lawful basis, and where we process your data for direct marketing purposes.
Rights related to automated decision making — you have the right not to be subject to decisions based solely on automated processing where those decisions have a legal or similarly significant effect on you. We do not currently use automated decision making in a way that would have such an effect.
To exercise any of these rights please contact us at contact@avanijewellery.co.uk. We will respond to all requests within one month. We may need to verify your identity before processing your request. There is no charge for exercising your rights unless your request is manifestly unfounded or excessive, in which case we may charge a reasonable fee or decline to respond. - Cookies
Our website uses cookies and similar tracking technologies to improve your browsing experience, analyse website traffic, and serve relevant advertising.
What are cookies? Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and remember certain information about your visit.
The cookies we use fall into the following categories.
Strictly necessary cookies are required for the website to function and cannot be switched off. They include cookies that enable you to add items to your basket, proceed to checkout, and log into your account.
Functional cookies allow us to remember your preferences such as your language setting and currency selection to improve your experience.
Analytics cookies allow us to understand how visitors interact with our website, which pages are most popular, and where visitors come from. We use Google Analytics for this purpose. The data collected is aggregated and anonymous.
Marketing cookies are used to deliver advertising that is relevant to your interests. We use Meta Pixel to serve targeted advertising on Facebook and Instagram based on your browsing behaviour on our website.
Managing cookies — when you first visit our website you will be asked to accept or decline non-essential cookies via our cookie consent banner. You can update your cookie preferences at any time by clicking the cookie settings link in the footer of our website. You can also manage cookies through your browser settings, though please note that disabling certain cookies may affect the functionality of our website.
For more information about cookies and how to manage them visit allaboutcookies.org. - Security
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, or destruction. These include secure HTTPS encryption on our website, access controls limiting who can access your data within our organisation, and data processing agreements with all third party service providers. - Third Party Websites
Our website may contain links to third party websites. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of third party websites and encourage you to read their privacy policies before providing any personal data to them. - Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised date at the top. Where changes are material we will notify you by email or by a prominent notice on our website. We encourage you to review this policy periodically. - Complaints
If you have concerns about how we handle your personal data you have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection issues.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
We would however appreciate the opportunity to address your concerns before you contact the ICO and ask that you contact us first at contact@avanijewellery.co.uk.
However please be aware that no method of transmission over the internet or method of electronic storage is completely secure. While we take all reasonable steps to protect your personal data we cannot guarantee its absolute security.
If you have reason to believe that your personal data has been compromised please contact us immediately at contact@avanijewellery.co.uk. - Contact Us
If you have any questions about this Privacy Policy or wish to exercise any of your rights please contact us at contact@avanijewellery.co.uk.
For formal data protection requests including Subject Access Requests please mark your email clearly with the subject line DATA REQUEST — [YOUR NAME] to ensure it is handled promptly.